Our strategy in action
We strive to lead in delivering trusted insights throughout the customer lifecycle, while becoming the pre-eminent financial platform for consumers
We help businesses verify identity and combat fraud with smarter, real-time solutions
Fraud remains a growing challenge for businesses, with AI-driven attacks making it increasingly complex. In 2022, an estimated US$1 trillion was stolen through fraud. Criminals use stolen personal data and login credentials from the dark web to create convincing fake identities, blending real details like names, addresses and phone numbers. Advanced bots and device emulators enable large-scale attacks across multiple customer touchpoints, often bypassing traditional identity checks and putting businesses at risk.
To strengthen defences, Experian acquired NeuroID in FY25, a US behavioural analytics specialist. NeuroID analyses online behaviour patterns, identifying unusual activity such as copying and pasting stolen data, switching apps rapidly, or inaccurately entering personal details—signs that may indicate fraud.
By combining NeuroID’s behavioural insights with Experian’s device intelligence, Ascend Fraud services now offer businesses enhanced protection, detecting fake identities and preventing account takeovers while ensuring a seamless experience for legitimate customers.
Despite being newly integrated, NeuroID has already contributed to helping businesses avoid an estimated US$19 billion in fraud losses. Fully embedded within Experian’s Ascend Platform, NeuroID allows real-time monitoring and analysis, further strengthening Experian’s ability to safeguard businesses, protect customers and build trust in a rapidly evolving digital world.
We provide Brazilians with the right help at the right time, to make better financial decisions
Brazil’s vibrant culture is matched by stark financial divides. While some households access credit easily, many still struggle, particularly in underserved areas. For some, debts accumulate across multiple accounts, quickly becoming unmanageable and harming credit scores. Others face challenges building a credit history and becoming visible to lenders.
Experian has developed innovative solutions to tackle these issues. The Serasa e-wallet helps users manage multiple bills in one place, avoiding missed payments and late fees. For those already overwhelmed by debt, Experian’s Limpa Nome recovery portal connects borrowers with lenders to renegotiate repayment plans, offering a second chance to regain financial control.
Experian is also transforming creditworthiness assessments by recognising positive financial behaviours, such as paying utility bills on time, to provide lenders with a clearer, fairer picture of individuals’ financial responsibility.
Bringing all these tools together, Experian launched the Serasa Experian Consumer Services ‘SuperApp’ — a personalised financial assistant that tracks and renegotiates debts, offers tailored credit advice, and supports better financial decisions. By empowering Brazilians to take control of their financial futures, Experian strengthens trust in the financial system and leads in transforming financial journeys across Brazil.
We simplify US healthcare with data and analytical solutions
The US healthcare system remains complex, despite representing 18% of US GDP (US$4.9 trillion annually). Patients face confusing appointment bookings, medical bills, and insurance processes, while providers struggle with inaccurate data, frequent rule changes, and manual errors that delay payments from insurers.
Experian Health simplifies this experience for both patients and providers. For patients, scheduling, registration and payments are made more straightforward. For providers, automation and AI verify insurance information upfront, reduce data errors, speed up claims submissions, and prioritise appeals, resulting in faster payments and fewer denied claims.
To enhance accuracy further, Experian acquired WaveHDC, an AI-driven healthcare data company. This acquisition enables real-time access to patient insurance details, reducing errors and improving payment collections.
Today, Experian partners with over 60% of US hospitals, offering one of the most comprehensive healthcare technology solutions. Our innovative tools not only resolve current challenges but also help prevent future issues, delivering measurable improvements for patients and healthcare providers alike. Experian Health continues to play a key role in transforming and simplifying the complex business of healthcare.
We help advertisers find their ‘most-wanted’ customers, and make ads more relevant to consumers
Advertising powers many media platforms, but to attract advertisers, media platforms must prove they reach the right audience. While such platforms hold basic user details, Experian helps fill the gaps with extensive data on income, lifestyle, and interests, allowing advertisers to better target potential customers.
For example, data may reveal SocialShareSite users actively searching for cars. The platform can then approach AutoEliteBrand, offering highly targeted SUV ad placements. Combining Experian’s data enables precise segmentation by demographics such as age, gender, and socio-economic status, ensuring ads reach the most relevant audiences.
Experian’s acquisition of Audigent in 2024 expanded these capabilities, providing first-hand insights from over 300 publishers. Now, if a user reads an article on luxury SUVs on a site like Men’s Mag, AutoEliteBrand can serve tailored ads across websites and platforms. Earlier acquisitions, like Tapad in 2020, added digital identifiers, enabling seamless targeting across devices, including Smart TVs.
With these innovations, Experian empowers advertisers and publishers to place the right ad, to the right person, at the right time — creating more meaningful consumer experiences while maximising advertisers’ return on investment.